There are a couple of options available when sending bulk emails with the Ezekia platform.
1. Sending directly through Ezekia
You can use a list in Ezekia to send out a bulk email, however we would advise not sending to more than 100 recipients at once otherwise you run the risk of being flagged as spam*.
When viewing the list, you will see a 'Select all' tick box above the first person. Then, once you've ticked 'Select all' or selected the individuals you'd like to email, you'll need to click 'Send emails' from the menu options:
This will open up an email window where you can compose your message. In the top right corner of this window, there is a ? icon where you can see the email keys that can be used in Ezekia. For example, %FIRSTNAME% will send an individual email to all included and automatically fill out their first name to look personalised. You can also save email templates.
2. Using a third-party email marketing provider
If you're looking to send out an email to more than 100 people, you can use a third-party email marketing provider such as Mailchimp. You just need to pull off the required data from your Ezekia platform.
It is possible to integrate mass marketing software such as MailChimp with Ezekia via Zapier, a third-party integration platform. They run a 7-day free trial so it might be worth exploring.
*Microsoft’s Graph/Outlook API has throttling mechanisms to prevent spam and ensure fair usage. These limits help maintain the service’s performance and reliability. The two main reasons for throttling are:
- Sending more than 4 concurrent requests.
- Exceeding a total of 150 MB of data uploads within a 5-minute period.
When these limits are reached, the API will temporarily restrict further requests which may prevent as errors in Ezekia or via failure notifications by email. While there are automatic retries in place, they might not always be sufficient to handle the load so you may need to manually send some email again if this has occurred.